In 2021, SAS ONE partnered with Bennett, Coleman & Co. Ltd. (The Times of India Group) to embark on a bold, technology-first transformation of TimesAscent.com — evolving it from a basic job listing portal into one of India’s most dynamic and intelligent career ecosystems.
What began as a stabilisation mandate quickly turned into a multi-dimensional success story - one that blended cutting-edge technology, deep user insights, and strategic thinking to scale the platform to new heights.
From Listings to a Full Career Ecosystem
Under SAS ONE’s strategic guidance, TimesAscent.com evolved into a comprehensive career platform offering:
- Job listings
- Upskilling and learning resources
- Career guidance and blogs
- Top HR professionals profiles
- Exclusive IP's
- End-to-end user journey support for job seekers and professionals
This shift was supported by a seamless UX redesign and powerful backend re-architecture — turning a static platform into an adaptive digital experience.
Results That Speak Volumes
The impact has been nothing short of phenomenal:
- Daily users surged from 1,400 to over 18,000
- Over 20 million pageviews within the first year of relaunch
- Google search impressions climbed to 600,000+ per day
- Listed and indexed on Google Discover, Google News, Google Jobs, and Google Search
The improved discoverability was a direct result of SAS ONE’s SEO-focused engineering, optimized performance, and structured data integration across the platform.
Operational Independence and Technological Maturity
One of the standout achievements has been the platform’s self-reliant operating model:
- Webinars, podcasts, and content events can now be launched internally without vendor dependency
- An agile in-house tech team was built and trained, significantly reducing update and deployment cycles
- End-to-end workflows were redefined with faster turnaround and zero downtime
Rebuilt From the Ground Up
On the tech stack side, SAS ONE completely rebuilt the platform using modern frameworks like:
- React and Next.js for dynamic, responsive frontend
- Python-based backend with robust, secure APIs
- Scalable and optimized data architecture to handle spikes in traffic
- Enhanced Core Web Vitals to improve speed and user experience
- Structured SEO schemas for better ranking in Google Jobs and Discover
The result: A future-proof platform that meets the demands of today’s digital workforce and tomorrow’s intelligent career journeys.
What’s Next: AI-Driven Career Platforms
The roadmap ahead is driven by artificial intelligence and automation.
Beyond TimesAscent: Scaling the Impact
The transformation has also laid the foundation for SAS ONE to scale similar innovations to EducationTimes.com, the sister brand under The Times Group. This alignment is enabling a unified ecosystem for career discovery, education content, and skill development — seamlessly integrated and intelligently powered.
A Platform Built for the Future
This journey stands as a testament to what SAS ONE brings as a long-term strategic partner — not just technology execution, but true digital transformation. Through bold innovation, deep collaboration, and relentless execution, SAS ONE has helped The Times Group reshape its digital career presence.
“We’re not just building websites — we’re building intelligent ecosystems that empower users and unlock long-term value for our partners.”
– SAS ONE Leadership
TimesAscent.com today is a high-performance platform, engineered for discovery, speed, scale, and smart automation. And with SAS ONE continuing to drive its evolution, it’s well on its way to becoming the career engine for a new generation of professionals.